Event marketing collateral for Hostinger

Global web hosting company, Hostinger was attending and sponsoring the Awwwards event in Amsterdam in 2023.

The brand needed some snappy, short-form copy lines for event merch and marketing collateral - some localised and all in line with the brand TOV.

What you can see above is the front and back of a sticker sheet for booth visitors to take away with them. Hence the ‘Stick with Hostinger Pro’ headline I used on the reverse.

The stickers themselves were designed to appeal to a techy audience of web geeks, with three of them localised to the event’s Netherlands location (the windmill, the iconic canal houses and of course, the bicycle on the bridge).

The complimentary copy was to communicate Hostinger features with as much relevancy to the visual design as possible.

What you can see below is a carabiner set on a card, which was also part of the brand’s merch portfolio. On the card, I used the line ‘Your next website adventure awaits’ to convey the nature of the web hosting brand within the context of the item often associated with adventuring.

Below, you’ll also see the booth back banner copy. The brief here was simple and straightforward: display three Hostinger KSPs and the tagline ‘Host multiple client websites in one place’. Easy.

I did spice things up just a smidge by using the line ‘Pricing that rewwwards you’ in tribute to the Awwwards event name.

Need some short, snappy copy lines for you own event booth, merch or marketing materials? Let me know! I’d love to help you out.