A small snapshot of the creative assets I worked on for the disruptor bank as part of the creative studio at growth marketing agency, Ladder.io. Copy requirements included paid social media ads, search ads, App Store custom product pages, YouTube video ad scripts and more - with a focus on A/B testing to drive performance.

Lift the lid on some creative brand manual copywriting for plant-based protein drink, B’liev. The brief required me to create concise copy around the brand’s five core pillars, a story from the Founder and a trio of tasty ecommerce product descriptions.

When it comes to performance, copywriting should be treated as a science and an art. That’s exactly what we did for Sparkinity when we tested a series of Meta ads with unique value props and key messages targeted to a specific user segment.

The brief: Short-form copy for a static asset with a creative concept around the .icu domain extension product that also serves as a strong ATL awareness campaign for the Hostinger brand. Copy cool enough for a New York billboard.

I was commissioned to write a series of seven listicles spotlighting Liverpool as an up-and-coming European city for EasyJet’s in-flight magazine, which had 7+ million monthly readers. The brief called for ‘weird’, ‘niche’ and ‘specific’.

Punchy ecommerce descriptions and SEO-friendly category landing pages for luxury activewear brand, Perfect Moment. A clear brand voice but tone nuanced for Women (elegance, glamour), Men (action, adventure) and kids (cute ‘n’ cuddly).

A forward-thinking skincare brand my partner and I built from the ground up, with the support of an epic graphic designer. From the brand name to product packaging and the social media content to the website copy, t+t was a true labour of love.

Learn more about how some strategic, customer-centric copywriting increased Text to Shop app enrollments by 85% for Walmart. Discover how a clearly defined target persona, going by the name of Taylor, helped steer the way.

Informative, persuasive copy for a lead magnet landing page designed to capture user data with a free, downloadable asset. This landing page copy was then supported with a flow of emails written with the aim to nurture new leads and convert them into Reiturn investors.

Voluntary website and email copywriting for a non-profit initiative selling virtual flights to Ukrainian destinations to support the repair and regeneration of war-torn places. The campaign sold 694 ‘tickets’ and raised €8,810 for United24.

Using creative ideation, disruptive copy and synergetic visuals to produce a series of Facebook carousel ads and a printed direct mailer to cut through the rafts of sterile marketing communications and samey assets in the US medicare sector.

Global web hosting brand, Hostinger were attending and sponsoring the Awwwards event in Amsterdam in 2023. The brand needed some snappy, short-form copy lines for event merch and marketing collateral, some localised and all in line with the brand TOV.