NEED SOME WORDS?
 I CAN WRITE
THEM FOR YOU

Whether you need new tone of voice guidelines or your brand is missing a slogan, I’m on it. Wherever you want to catch customers in the marketing funnel—BOFU, MOFU or TOFU, I can help. Whether you’re B2B, B2C, D2C, ABCDEFG… let’s work together. Online. Offline. Print. Digital. Short-form. Long-form. I’ve got it covered.

DIGITAL. Print.
online. offline.
BRAND. product.
short. long.

  • Any words for the World Wide Web. This includes websites, digital ad copy, social media content and any other type of digital marketing materials, from blog posts and eBooks to product descriptions, SEO landing page copy, in-app copywriting - and anything in between.

  • Words that are going to be printed or digitally displayed anywhere outside of the internet. This could be a flyer, a brochure, a catalogue, a poster, an event booth, a billboard, brand merchandise, a menu… The list goes on. And on.

  • Anything related to how your brand sounds and the words that form your brand identity. From your business name to your slogan to your campaign taglines. Even things like product names can influence how your target customers hear you when you communicate with them.

  • Copy isn’t just about writing words. It’s about telling stories that people want to listen to and engage with. That’s where strategic concepts come in, to inform things like your ad campaigns, A/B testing ideas and your wider content marketing calendar - and so much more.

Keep scrolling for more information on the freelance copywriting and content writing services I offer to clients all over the world from my cosy home office on the Wirral (near Liverpool FYI).

  • DIGITAL & WEB COPYWRITING

    Copywriting for all digital placements, in line with your brand tone of voice. Website copy. Landing pages. Category pages. UX-led copywriting for apps. Organic social media content. Paid media ads and PPC copy. Meta descriptions. Image alt texts.

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  • BLOG & CONTENT WRITING

    Thoroughly-researched, SEO optimised content for your blog or website. Content writing composed by a human for other humans to read. Case studies. Guides. eBooks. Reports. Whitepapers. Listicles. Editorial. Thought-leadership pieces.

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  • PRINT COPY & OOH CAMPAIGNS

    Words, in real life. Brochures. Catalogues. Print guides. Magazines. Newsletters. Direct mail. Billboards. Bus stops. Buses themselves. Flyers. Leaflets. Brand merchandise. Print marketing collateral. Print ads.

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  • BRAND & TONE OF VOICE

    Find, refine and evolve your brand voice and tone. Brand guidelines. Tone of voice guides. Your very own brand dictionary. Writing styles. Grammar & mechanics manuals. Make sure your customers can hear you.

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  • PRODUCT NAMES & DESCRIPTIONS

    Feature-rich product descriptions that sound great but still do the job, whether that’s converting eCommerce customers or delivering specs to wholesale buyers. Stuck for product names? I can help with that too.

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  • EMAIL MARKETING COPY

    Subject lines that stand out in a jam-packed inbox. Preheader text that gets new and existing customers clicking. Email copywriting that has the power to improve open rates and drive better conversion. Email flows to support your funnel.

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  • VIDEO SCRIPTS

    YouTube video scripts. Scripts for social media content (TikTok, Instagram Reels, etc.). Customer testimonial and case study scripts. Video tutorials. Video ad campaign scripts. Scripts ready to brief into your voiceover artist.

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  • CREATIVE CONCEPTS & STORYTELLING

    I’m more than just a copywriter, I’m also a storyteller. So, if you need support with creative concepts for campaigns or projects before we get to writing the words, you can count me in. Let’s ideate and iterate together until we hit the nail on the head, hard.

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  • PPC, PAID MEDIA ADS & SPONSORED CONTENT

    Strategic copywriting for your PPC or paid media ads that promises to perform while still being punchy and full of your brand personality. I am the (self-crowned) queen of squeezing key messages intro strict character limits.

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  • STRATEGY, OPTIMISATION & TESTING

    I’m a copy specialist but I have also touched Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO) and UX. Also, A/B testing and creative campaign strategy based on value props and audience segments.

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  • EDITING & PROOFREADING

    Grammarly is great. Spellcheck, sure. You should absolutely be using both. But getting the eye of a professional proofreader and copy editor is the most effective way to achieve flawless content. Especially with my top secret techniques.

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  • EVENT MARKETING & PROMOTION

    Online and offline event marketing collateral and promotion. Digital and print. Booth copy. Banners. Leaflets. Branded merchandise. LED screens. Presentation decks. I can make sure all communications are seamless and consistent.

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  • "Steph is a very talented copywriter who can use words to convince and entertain in equal measure."

    Matt Lemmon, Head of Strategy, Ladder.io

  • "Steph is an absolute wordsmith and one of the most talented content writers I have had the pleasure of working with."

    Carla Carr, Head of Marketing, Penketh Group

  • "Steph's role was demanding and needed the ability to adapt with each client to capture the tone needed. Her work was always top notch and attitude perfect – highly recommended!"

    Karl Bilby, SEO Expert