A small snapshot of the creative assets I worked on for the disruptor bank as part of the creative studio at growth marketing agency, Ladder.io. Copy requirements included paid social media ads, search ads, App Store custom product pages, YouTube video ad scripts and more - with a focus on A/B testing to drive performance.

When it comes to performance, copywriting should be treated as a science and an art. That’s exactly what we did for Sparkinity when we tested a series of Meta ads with unique value props and key messages targeted to a specific user segment.

Learn more about how some strategic, customer-centric copywriting increased Text to Shop app enrollments by 85% for Walmart. Discover how a clearly defined target persona, going by the name of Taylor, helped steer the way.

Informative, persuasive copy for a lead magnet landing page designed to capture user data with a free, downloadable asset. This landing page copy was then supported with a flow of emails written with the aim to nurture new leads and convert them into Reiturn investors.

Using creative ideation, disruptive copy and synergetic visuals to produce a series of Facebook carousel ads and a printed direct mailer to cut through the rafts of sterile marketing communications and samey assets in the US medicare sector.