Optimised web copy and product descriptions for Perfect Moment

I’ve been skiing once. And what I mean by ‘once’ is a 2-hour beginner lesson that peaked at learning how to steer, at a glacial pace, around a plastic penguin.

It’s safe to say I won’t be hitting any black diamond slopes any time soon.

Writing punchy ecommerce product descriptions and SEO-friendly category pages for a luxury skiwear brand? Now, that I can do.

Over a period of a few weeks, I wrote almost 300 product descriptions for Perfect Moment and so many category pages I lost count.

The brand has a deliciously colloquial tone of voice and loves wordplay, subtle puns and alliteration as much as I do so I had a lot of fun working on these projects.

I made sure to uphold the distinctive brand voice but nuanced the tone ever so slightly for Women (elegance, glamour), Men (action, adventure) and kids (cute ‘n’ cuddly).

Optimised product landing page copy (‘SEO blocks’)

Product description page copy

Capsule collection product descriptions

I also worked with Perfect Moment on product description copy for two capsule collections. One with iconic fashion label, Hugo Boss (or BOSS) and the other with sustainable denim brand DL1961.

The brief for these projects was to ensure that all brands shone through equally to highlight the sought-after fashion collaborations.

This required me to convey the collab brands’ KSPs clearly but through Perfect Moment’s distinct tone of voice for seamless, consistent messaging.

Hugo Boss x PM

DL1961

Need an experienced ecommerce product description copywriter? Got a load of landing pages that need some SEO-friendly content? Let’s work together so I can turn your tone of voice into informative words that have a punch of personality.