PROJECTSPOTLIGHTSHere you’ll find a small selection of projects from my portfolio being put under the microscope. However, if you’d like to see any specific types of work for any particular industry, platform or placement, just shout. There’s plenty more where this came from.
toil+trouble brand identity, concept and copy
A forward-thinking skincare brand my partner and I built from the ground up, with the support of an epic graphic designer. From the brand name to product packaging and the social media content to the website copy, t+t was a true labour of love.
A/B email copy testing for Walmart
Learn more about how some strategic, customer-centric copywriting increased Text to Shop app enrollments by 85% for Walmart. Discover how a clearly defined target persona, going by the name of Taylor, helped steer the way.
Lead gen landing page and email copy for Birgo
Informative, persuasive copy for a lead magnet landing page designed to capture user data with a free, downloadable asset. This landing page copy was then supported with a flow of emails written with the aim to nurture new leads and convert them into Reiturn investors.
Promotional copy for waytoUA charity launch
Voluntary website and email copywriting for a non-profit initiative selling virtual flights to Ukrainian destinations to support the repair and regeneration of war-torn places. The campaign sold 694 ‘tickets’ and raised €8,810 for United24.